I have seen this resilience during my own research at a device-free summer camp. At a nightly cabin chat, a group of 14-year-old boys spoke about a recent three-day wilderness hike. Not that many years ago, the most exciting aspect of that hike might have been the idea of roughing it or the beauty of unspoiled nature. These days, what made the biggest impression was being phoneless.
Why, then, do we associate cheap prices with a lack of value? Our response is a hang-over from our long pre-industrial past. For most of human history, there truly was a strong correlation between cost and value: the higher the price, the better things tended to be – because there was simply no way both for prices to be low and quality to be high.
In a study published in the November issue of Journal of Experimental Social Psychology, L. Taylor Phillips and Brian S. Lowery point out that progress on racial equality is limited by the fact that many whites deny the existence of inequities.