I always hated the taste of truffles, or so I thought. It turns out nearly everything sold out there as containing truffles or truffle oil is just some cheap petroleum-derived product. And that includes in many higher-end restaurants.
Real truffles are incredibly rare and expensive:
Winter white truffle, or noble white truffle, is the most expensive and prized truffle. It can be found only in late autumn and winter, no earlier than September 15, no later than the end of January. The world's most famous winter white truffles are found in Alba, Italy, and Croatian Istria is also known for them.
Depending on how well the season was, this truffle can go for thousands of euros. In the case of large, first-class white truffles, the price per kilo comes close to 10,000 euros.
Maybe one day I'll taste the real thing and maybe I'll like it. Until then I'll keep avoiding anything with truffle in its name.
On the hypocrisy and deviousness of the fossil-fuel companies:
It’s here that British Petroleum, or BP, first promoted and soon successfully popularized the term “carbon footprint" in the early aughts. The company unveiled its “carbon footprint calculator” in 2004 so one could assess how their normal daily life — going to work, buying food, and (gasp) traveling — is largely responsible for heating the globe.
I knew about the anti-litter campaigns being funded by the packaging producers but I didn't know the carbon footprint was a similar industry invention. All created to put the focus on individual responsibility and cloak the oil industry's.