The new pornographers.

A long read, but worth it, on how technology reviews have pretty much turned into design fetishism rather than proper evaluation of functionality. It's true that bad reviews have become exceedingly rare.

This report argues that consumer technology reviewers have failed their basic nominal purpose of critiquing tools. Instead, inspired by values introduced by Apple in the late 1990s, the tech review industry prioritizes aesthetic lust as the primary critical factor for evaluating objects. The reification of these values in their scoring system is transmitted to consumers and manufacturers alike. Like other prurient things, the objects designed within this paradigm are optimized not for usefulness but for photogenic and telegenic properties, a framework that finds its fullest realization in YouTube reviews and unboxing videos.

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