Conspiracies and lies as an advertising filter.
I'd never though of it that way, but all these sites pushing conspiracy theories, hoaxes and other lies are a great trap for catching and selling a gullible audience:
Jones has profited and is likely to continue to profit from his labors in the Lie Economy, the marketplace where gullible viewers are sorted from the skeptical and delivered to advertisers who make the most of their naïveté.
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