Someone get Europe a proper marketing department or, better still, actions that speak for themselves and don’t necessitate one.
Has Coke become the new McDonald’s?
French guerilla promotion for the film Fast Food Nation. The text translates as: Help yourself! You don’t usually ask yourself so many questions.
French examples of how many companies/agencies basically prostitute the environment in their advertising messages.
French examples of how many companies/agencies basically prostitute the environment in their advertising messages.
Interesting insight into how top spots get bartered on the iTunes music store.
How buying things ceased to be a chore and became a fun day out.
How buying things ceased to be a chore and became a fun day out.
Spotify is slowly killing music discovery by promoting playlists as mood wallpaper rather than pushing albums and artists.
Once you’ve seen it, it’s everywhere.
On the hypocrisy and deviousness of the fossil-fuel companies:
It’s here that British Petroleum, or BP, first promoted and soon successfully popularized the term “carbon footprint" in the early aughts. The company unveiled its “carbon footprint calculator” in 2004 so one could assess how their normal daily life — going to work, buying food, and (gasp) traveling — is largely responsible for heating the globe.
I knew about the anti-litter campaigns being funded by the packaging producers but I didn't know the carbon footprint was a similar industry invention. All created to put the focus on individual responsibility and cloak the oil industry's.
I always hated the taste of truffles, or so I thought. It turns out nearly everything sold out there as containing truffles or truffle oil is just some cheap petroleum-derived product. And that includes in many higher-end restaurants.
Real truffles are incredibly rare and expensive:
Winter white truffle, or noble white truffle, is the most expensive and prized truffle. It can be found only in late autumn and winter, no earlier than September 15, no later than the end of January. The world's most famous winter white truffles are found in Alba, Italy, and Croatian Istria is also known for them.
Depending on how well the season was, this truffle can go for thousands of euros. In the case of large, first-class white truffles, the price per kilo comes close to 10,000 euros.
Maybe one day I'll taste the real thing and maybe I'll like it. Until then I'll keep avoiding anything with truffle in its name.
There's been a growing trend for a while now where brands diffuse a signature scent throughout their shops. Even pharmacies are up to it with essential oils. It's probably linked to some marketing theory about stimulating all our senses. Well, it has the opposite effect on me. I hate this practice and actively seek out places that don't participate. Please stop.
